10 Common SEO Mistakes to Avoid in E-commerce

Search Engine Optimization (SEO) is crucial for the success of any e-commerce business. It's the key to ensuring that your online store ranks well in search engine results, attracts organic traffic, and ultimately drives sales. However, there are common SEO mistakes that e-commerce businesses often make, which can hinder their growth and success. In this article, we'll highlight 10 of these common SEO mistakes and provide insights on how to avoid them.

Navigating the SEO Toolkit: How to Choose the Right SEO Tools for Your Needs

In the ever-evolving world of search engine optimization (SEO), staying competitive and relevant requires the assistance of powerful SEO tools. These tools can help you analyze your website's performance, identify areas for improvement, and track your progress over time. However, with a large amountof SEO tools available, it's essential to choose the right ones to suit your specific needs. In this article, we'll explore some of the best SEO tools and provide guidance on how to select the most suitable ones for your SEO strategy.

The Psychology of Colors in UI Design: Creating an Emotionally Engaging User Experience

In the world of User Interface (UI) design, aesthetics play an important role in user engagement and overall satisfaction. One of the most powerful tools in a UI designer's toolkit is color. Colors have the remarkable ability to evoke emotions, convey messages, and influence user behavior. Understanding the psychology of colors in UI design is essential for creating interfaces that resonate with users on a subconscious level. In this article, we'll explore how different colors impact user perception, emotions, and decision-making in UI design.

Possibility to bargain in webshops

In the past, if we wanted to buy something at the market but didn’t have enough money for it, we started to bargain hoping that the seller would be willing to sell that product at a lower price (affordable to us). Nowadays, however, this is not so simple, as so-called webshops are widespread (especially in the pandemic situation), where we can order products and / or services from our comfortable home and they get delivered to our door. With this, however, we lost the opportunity to get the product cheaper than the original price (not including now the products at a discounted price).

Bulk SMS: 95% opening rate

Despite the widespread use of applications that transmit audio and video, we still prefer to read and open text messages that are sent to us personally. Sending bulk SMS as a direct marketing communication is also useful for this reason, among other factors. 

The potential of TikTok as a new platform

Probably no one needs to be introduced to TikTok and the culture and cult around it. The worldwide spread of the application is linked to the year of 2018, and since then it has taken the lead among the available applications and is currently holding its leading position. The main idea of the app is the presence of short but almost unquantifiable videos that allow users to be generators and consumers of content at the same time.

What Conversion Boosting Tools Webshops Can Use

Nowadays, the issue of conversion boosting tools is quite a cardinal question in a webshop. In case of a purchase, the possible steps must be carefully planned from the home page to the checkout. The goal is for the person adventuring on the website to look at as many sub-pages and sections as possible.