The potential of TikTok as a new platform | WebOrigo Blog

SCAM ALERT: Beware of Scammers Impersonating WebOrigo

The potential of TikTok as a new platform

Feltöltés dátuma:

Probably no one needs to be introduced to TikTok and the culture and cult around it. The worldwide spread of the application is linked to the year of 2018, and since then it has taken the lead among the available applications and is currently holding its leading position. The main idea of the app is the presence of short but almost unquantifiable videos that allow users to be generators and consumers of content at the same time.

What kind of opportunities lie in an application that is aimed primarily at the youth?

Entertainment

Basically, the chance of entertainment as a purpose of the application is to be neglected (especially during a pandemic situation). The more fun an app is marked the more downloads it can generate. TikTok has already a massive popularity, especially among “young people,” but it is starting to strongly attract the older age group as well. So the fact that it can engage and entertain the user for a long period of time (since it can be personalized) is a huge potential itself.

Orientation

Although this platform is not the main source of information for the users, TikTok definitely serves the role of orientation among the news of the world. It’s also well-known that the crowd of users can pick up some of the more controversial news and support or oppose a particular issue. Thus it is important to note, that TikTok, as an application, is also a source of orientation, especially for users who do not prefer the written press.

Carrier

Nowadays singers, dancers and artists appear massively, that are considered talented. Given this is a fact, it is also a fact that for the same reason it is difficult for such individuals to stand out from the crowd. For example, TikTok is perfect for this, because here anyone can show his or her area of  talent. If the person’s work is presented properly and with some luck it is picked up, they have a chance to break out of the "5-minute fame" and realize their desired career plans.

Advertisement, Advertisement, Advertisement…

Left as the last aspect is the strongest potential in the app: promotion. As advertisements appear in the application, this can have a strong influence on young users. Whether it's a restaurant, a café or the brand of any product or other service, displaying their ads on TikTok carries a great potential.

Overall, the platform and its inherent opportunities will attract individuals for now that download the app just for fun or to be able to successfully sell something, namely a product, a service, or maybe  themselves.

Sign up for our newsletter!

Sign up for our newsletter to be the first to know about our latest projects and technological innovations.

Empowering Licensing in the Digital Age: Exploring the Opportunities of NFTs

Non-Fungible Tokens (NFTs) have emerged as a transformative force in the digital landscape, offering new opportunities for content creators and the media industry. NFTs present a unique way to license and monetize digital content, providing enhanced ownership, verifiability, and revenue streams. In this article, we delve into the opportunities NFTs offer for licensing digital content and how they can benefit content creators and the media industry as a whole.

Beware of Scammers Impersonating WebOrigo

It has come to our attention that unscrupulous individuals are using our company name and logo to create convincing scams. These scammers often employ deceptive emails, fake websites, or social media profiles that closely mimic our official channels. Their goal is to trick users into divulging sensitive personal information, such as login credentials, financial details, or other confidential data.