The potential of TikTok as a new platform | WebOrigo Blog

The potential of TikTok as a new platform

Feltöltés dátuma:

Probably no one needs to be introduced to TikTok and the culture and cult around it. The worldwide spread of the application is linked to the year of 2018, and since then it has taken the lead among the available applications and is currently holding its leading position. The main idea of the app is the presence of short but almost unquantifiable videos that allow users to be generators and consumers of content at the same time.

What kind of opportunities lie in an application that is aimed primarily at the youth?

Entertainment

Basically, the chance of entertainment as a purpose of the application is to be neglected (especially during a pandemic situation). The more fun an app is marked the more downloads it can generate. TikTok has already a massive popularity, especially among “young people,” but it is starting to strongly attract the older age group as well. So the fact that it can engage and entertain the user for a long period of time (since it can be personalized) is a huge potential itself.

Orientation

Although this platform is not the main source of information for the users, TikTok definitely serves the role of orientation among the news of the world. It’s also well-known that the crowd of users can pick up some of the more controversial news and support or oppose a particular issue. Thus it is important to note, that TikTok, as an application, is also a source of orientation, especially for users who do not prefer the written press.

Carrier

Nowadays singers, dancers and artists appear massively, that are considered talented. Given this is a fact, it is also a fact that for the same reason it is difficult for such individuals to stand out from the crowd. For example, TikTok is perfect for this, because here anyone can show his or her area of  talent. If the person’s work is presented properly and with some luck it is picked up, they have a chance to break out of the "5-minute fame" and realize their desired career plans.

Advertisement, Advertisement, Advertisement…

Left as the last aspect is the strongest potential in the app: promotion. As advertisements appear in the application, this can have a strong influence on young users. Whether it's a restaurant, a café or the brand of any product or other service, displaying their ads on TikTok carries a great potential.

Overall, the platform and its inherent opportunities will attract individuals for now that download the app just for fun or to be able to successfully sell something, namely a product, a service, or maybe  themselves.

Sign up for our newsletter!

Sign up for our newsletter to be the first to know about our latest projects and technological innovations.

Tokenizing Real Estate: How NFTs are Transforming Property Ownership

The real estate industry, known for its stability and long-standing practices, is experiencing a seismic shift with the advent of Non-Fungible Tokens (NFTs). These unique digital assets, powered by blockchain technology, are revolutionizing property ownership by tokenizing real estate assets. In this article, we explore how NFTs are reshaping the landscape of real estate investment and ownership.

Revolutionizing Online Sales and Business Management with AI

Discover how Prodyflow's AI-driven solutions transformed online sales and business management for clothing brand Vivien Vance. Through predictive analytics and automation, our AI-based traffic and stock forecasting system ensures optimal inventory levels, reducing costs and eliminating stock-outs. Experience seamless customer support with our AI chatbot, empowering Vivien Vance to provide personalized assistance round the clock while saving valuable resources.