Campaign management is a set of carefully planned and implemented activities that aim to achieve beneficial business goals. Online or offline marketing campaigns transform a company’s goals into achievable goals that meet customer needs and can be implemented step by step. They help build brand-trust.
Social media marketing campaigns are designed to draw the attention of a company’s potential customers to existing social media platforms. This is accomplished by creating content that is specific to these users so they can click through, read, and become customers later.