We are looking for an SEO and Content Marketing Specialist (preferably part-time) to manage all search engine optimization and marketing activities at WebOrigo. It can be a 100% remote work position or located in our Budapest office according to your preference.
WebOrigo is doing unique software development for its customers. Our company is an international organization, having companies in 4 different countries and having employees from more than 10 countries. Our projects are based on VueJS frontend and PHP (Laravel 8) backend.
You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.
Responsibilities:
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
How you will work:
- Solving your tasks seen on GitLab
- In case of questions quick and easy meetings through Teams
What we offer:
- Simplicity and flexibility: freedom of working from your home according to your own schedule and tracking your working hours. A flat organizational structure where your ideas matter.
- Training and development: participation in professional training is available for you to develop your skills.
- Financial benefits: reasonable salary according to your skill level and a monthly performance bonus of up to 30%.